Choose a global brand from the top 100 (Interbrand 2017). 
1. Critically analyse the extent that your chosen global brand’s marketing mix is standerised and/or adapted across international markets. Your brand should be compared across 3 different markets. Conclude by providing a 2-3 paragraph summery that discusses whether you consider this to be an appropriate strategy(s). Support your answer. (65%) 

2. Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken. Support your answer (30%)

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